If you’re investing time into building your Pinterest account in 2022, make sure you’re following these Pinterest best practices for maximized results!
Switch to a business profile & claim your website
If you want to use Pinterest for your brand or business, you NEED to switch to a business profile. This will give you access to analytics, and the ability to claim your website so Pinterest knows content linking to your website belongs to YOU.
Create your own content
If you want to use Pinterest to drive traffic and awareness to your brand or business, don’t just pin other people’s pins. While this strategy may give you vanity metrics like impressions, you’re just acting as a conduit to other people’s content while you could be driving people to your own.
Create your own static, video and idea pins with original content and calls to action to engage further with you.
Repurpose your content smartly
If you repurpose photos or videos for Pinterest, make sure you are repurposing them without watermarks or text from other social media platforms. You want the content to appear as natively created as possible. For more tips on how to repurpose your content, check out this blog post.
Create keyword rich copy
Pinterest is a search engine, so make sure your content is search engine optimized to be discoverable in relevant searches by creating keyword rich copy. Research relevant keywords to your content and niche by using the suggested searches in Pinterest. This lets you know what people are actually searching for, and how you can show up in those searches.
Create idea pins on mobile
When you create idea pins on the mobile Pinterest app, you get more access to features including product stickers and expanded design options.
Don’t use hashtags
Hashtags don’t work on Pinterest! Instead of using hashtags for discovery, embed keywords into your titles and captions so your content shows up in relevant searches.
Don’t link to Instagram
Pinterest is not the most effective traffic driver, so don’t plan you entire Pinterest strategy around that. You can no longer claim your Instagram account, which hints that Pinterest no longer wants IG content on the platform. So instead of linking pins out to your Instagram, direct users to your website, blog, YouTube, shop, affiliate sites, or email sign ups.
PIN ME FOR LATER!