If you feel stuck growing your brand or small business on social media platforms, let me introduce you to the growth potential of Pinterest! How to grow your brand using Pinterest is easy, effective, and doesn’t require paying for ads or followers.
Pinterest is a super clickable platform, which makes it easy to drive traffic. Make sure every pin you post on Pinterest has a clear call to action to click on the link to learn more, shop etc. about the content of the pin.
PRO TIP: Make sure you claim your platforms so when anyone on Pinterest pins something linking to one of your sites, Pinterest knows it belong to you.
Sell products/affiliate links
Pinterest has a huge shopping element to the platform – in fact, 90% of weekly pinners make purchase decisions on Pinterest. 97% of Pinterest searches are unbranded, meaning users are open to discovering products from new brands or content creators (Omnicore).
If you sell physical of digital products, pin engaging and clickable photos or graphics that link to your products. If have affiliate links to promote, you can also do the same.
Build email list
Pinterest is a great lead source for building your email list. You can do this by creating a freebie product or offer and pin images or graphics to promote it. Make sure you have an email workflow set up with your email provider to automatically send the freebie and start nurturing a relationship with your new subscriber.
If you want to learn more about how you can use Pinterest to grow and elevate your brand or business, check out my coaching course Kickstart Your Pinterest!
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