Do you have a personal branding photoshoot coming up and don’t quite know what to do? Read on for branding photoshoot inspiration from what the wear, where to shoot, and how to pose!
If you are in NYC & looking to book a personal branding photoshoot, considering booking with me! Email me at firstname.lastname@example.org for more info.
Where to shoot for a branding photoshoot
The first step for branding photoshoot inspiration is the location. When you choose the location for a branding photoshoot, first consider what you are trying to communicate with your imagery to potential clients.
For outside locations like a city street, look for a quieter area or shoot early in the morning to avoid people. Consider what a location would convey to a potential client and make sure it’s representative of your personal brand.
If you do a job that has you inside most of the time, consider shooting in a similar setting. If you do not have your own office or studio space, you can always rent a Peerspace that represents the space you want to be conveyed in.
For formal headshots or branding photos on a plain background, consider shooting in a photo studio with a photographer experienced with studio photoshoots.
What to wear for a branding photoshoot
When preparing what you’re wearing for a branding photoshoot, here are my do’s and don’t:
- Wear clothing you are comfortable and confident in
- Choose neutral or muted colors that won’t draw focus away from your face
- Dress according to your profession or niche – what would you wear to work? To meet a client?
- Make sure your clothes are clean and wrinkle free
- Consider getting a fresh haircut or color
- If you wear makeup, keep it neutral, natural, and minimal
- Wear loud or complicated patterns that have the potential to not photograph well
- Wear soiled or wrinkled clothing
How to pose for a branding photoshoot
One of the most important steps in gathering branding photoshoot inspiration is what poses you will execute during the shoot.
My go-to poses for standing are:
- Leaning against a wall
- Wide stance power pose with hands on hips/in pockets
- Arms folded with ankles crossed
- Sink weight into one hip and push hair behind ear
My favorite sitting pose prompt is to ask my client to sit and address me as if I was a client during a meeting. I also love to have them lean towards the camera and give me their best fake laugh.
My absolute favorite pose prompt is have my client move! My go-to motion prompts for branding photoshoots are:
- Walk towards the camera looking side to side
- Walk away from the camera and look back
- Walk across the camera and look behind you