These Pinterest tips for photographers will get you discovered on Pinterest! A marketing tool under utilized by many photographers, Pinterest is a powerful search engine and marketing tool you can use to drive traffic and exposure to your work.
Before we get started, let’s be friends on Pinterest!
Updated 6-7-2022 for current best practices.
If you’re interested in really diving into using Pinterest as a marketing tool, I have two education programs just for creators and creatives – Kickstart Your Pinterest & The Pinterest VIP. Learn more and schedule a discovery call to see if you’d be a good fit!
1# Pinterest Tip for Photographers – Pin from your website
The best way to drive traffic to your website is to pin images directly from those sites. Use scheduling tools like Tailwind to easily pull images from your website.
2# Pinterest Tip for Photographers – Pin original images
In addition to pinning directly from your social media platforms, you can also create original pins by uploading images. Make sure to include a link back to one of your sites you want to drive traffic to, and add a description and keywords (see the next tip!)
3# Pinterest Tip for Photographers – Use keywords
To maximize your SEO (search engine optimization), add keywords to your pins and increase your discovery on Pinterest. Just like hashtags, keywords replicate phrases that user will be searching for, and should help describe the image. For example, this is the keyword rich copy I would write for the below image:
This Eiffel Tower photoshoot location was a dream! If you’re taking photos in Paris, make sure you go to the Palais Galleria for stunning views of the Eiffel Tower. It’s the perfect location for model photoshoots, blogger photos, or just lifestyle pictures in Paris.
Pro tip: include your business name in your keywords for extra searchability through Google!
4# Pinterest Tip for Photographers – Pin both seasonal and evergreen content
Make sure to be pinning both seasonal and evergreen content! Seasonal content is images that are searched for only at certain points in the year (e.g. pumpkin patch photos, family holiday card poses). Evergreen content is images that will be searched for year-round (e.g. engagement poses, city portraits). Maintaining a balance between these two content types will help boost your SEO on Pinterest.
5# Pinterest Tip for Photographers – Automate your pinning
Set it and forget it! Utilizing automation services like Tailwind will help you regularly post, and even re-pin high performing or seasonal content at just the right times.
Want more Pinterest tips? Check out these blog posts!
PINTEREST BEST PRACTICES FOR 2022
3 TOOLS TO REPURPOSE CONTENT FOR PINTEREST
3 TOOLS TO HELP YOU START A PINTEREST ACCOUNT
HOW TO GROW YOUR BRAND USING PINTEREST
PIN ME FOR LATER!
